Hello there!

My name is Aneek and I am a strategic planner. I have had a slightly unusual journey before I joined Adland. I grew up in a household that loved maths, science and arts in equal measures. As a kid, I took pride in winning national level art competitions and acing math/science Olympiads.

As an engineer and researcher, I even had a short stint in experimental science before I landed in MICA Ahmedabad (‘the’ school for advertising in India), where I came truly alive and became the best version of myself.

In hindsight, I credit my formative years for making me fall in love with the soul + science aspect of advertising.

Even though advertising is everywhere, strategic planning is advertising’s best kept secret. I consider myself lucky to have this job and truly love what I do. I’ve had the fortune to work in both digital and mainline agencies, both of which have actively challenged and shaped my strategic thinking. Today, I firmly believe that I am in the business of solutions, and I will do my best to give you the answers.